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Article: The fashion industry and mass consumtion

The fashion industry's biggest issue is massconsumption

The fashion industry and mass consumtion

”If we are inquisitive in regards to our consumption, asking questions and creating relationships with brands, we build trust”

I believe that we as a brand have the choice to create and sell products at the same time as we are standing up for sustainable consumption and ethical working conditions. In order to change the current business model within fashion, we who are able to have to do the right thing, and I want to be a part of this change. As a brand the opportunities of doing things in faster, simpler, cheaper ways are infinite. Bukvy has never prioritized faster, simpler, or cheaper. I am certain that we and our customers want and know better than that. I know this because that is what you are telling me, but even more important, because you keep buying our bags. The recommendations and how you help me in spreading the word of Bukvy are what enable me to continue.

Here are a few of my thoughts on:

The problem with Fast Fashion

Mass production. In short it means that too many products are being made, as cheap as possible, too often. The buyer is pushing down the price to such low levels that it becomes impossible to create products under reasonable working conditions (salaries, working hours, work health and safety etc). Then all these products must be sold at whatever cost.


Fast seasons. Fast fashion to me is about products being produced fast, sold fast and are used for a short period of time. New collections arrive in stores every week and we are being urged to buy new things at the same time as quality of the materials and quality in general is low. This creates a need to buy things more often.


Copying. The retail chains are cherry-picking from creators work. Designers and artists are constantly being copied. This leads to devaluation of the work. When an artist has made a vase with their own two hands, refined it, set a price and maybe created a demand, it is not just a vase of clay that is being sold - it is the entire process and craftsmanship. The retail chains takes the finished product, mass produces it, sell it for a fraction of the price, satisfy the demand and creates a transient trend. Worst case scenario, a disgust for the artists work is created.


This process is horrible for those working furthest down the line. It also lessens the value of the products and it has twisted our view on price and goods. But it can be turned around. If we are inquisitive in regards to our consumption, asking questions and creating relationships with brands and stores, we build trust.

Gluttony often gives a vulgar aftertaste and for many of us there are other alternatives, if not, there is always the alternative to refrain from it.  

The problem with mass-consumption and fast fashion



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