It started with the idea of the perfect bag. A bag in many forms evolves as life does. A life with jobs on the run, living-apart- relationships, going out, many activities in a day, and too many things to carry. Bags, backpacks, tote bags, and clutches to house their daily belongings: Computer, sketch pad, wallet, lunch box, gym clothes, keys, books, snacks, glasses, phone, clothes and so on. Ever since I was a kid, I dreamed of designing the ultimate escape and survival bag. It was going to float, hold milkshakes, be suitable for life in space, and hopefully have a best friend.